It is not simply the case that a higher % of ingredients in a product gives you a better result. Especially true if you’re using ingredients which have opposing actions on your skin. The opposing actions will lead to skin confusion. This is when the ingredients (and the strength of them) are designed to have opposite effects, rather than complement each other.

A confused skin will not respond well and leads to breakouts or irritation.

‘We’ve used our combined 70+ years of skincare experience and worked with our team of skin scientists. We’ve done all the research and hard work for you.’ We bring you award-winning skincare with the perfect % of every ingredient to give you strength and efficiency.’

Introducing our ‘Work Smart, Work Fast’ salon strength Multi-Vitamin Concentrate.

Vitamin C: Is renowned for its unmatched ability to brighten and even out your skin tone. But this ingredient is notoriously difficult to keep stable within any skincare formula. To work around this, we use a Vitamin C derivative; 3-0 Ethyl Ascorbic Acid. It’s a scientifically modified form of Ascorbic Acid which acts exactly as Vitamin C does within your skin. Exceptionally stable, exceptionally effective and well tolerated by all skin types.

The benefits are huge when using 3-0 Ethyl Ascorbic Acid. A powerful antioxidant to dial up skin brightness. A hydration booster. A potent anti-ageing ingredient which boosts Hyaluronic Acid and collagen production for a plump hydrated finish. It protects your skin from intrinsic DNA damage as well as extrinsic UV, blue light and pollution damage. It helps to reduce hyperpigmentation marks and prevent new ones from forming.

This ingredient is easily absorbed into your skin, without irritation. It dispenses the ultimate efficiency to give better overall benefits. You get faster more visible results.

Niacinamide: Vitamin B3, beloved for strengthening your skin barrier (your skin barrier keeps the ‘good stuff’ in and the ‘bad stuff’ out). It delivers a steady dose of skin soothing hydration and prevents moisture escaping from your skin.

The anti-ageing abilities of Niacinamide are legendary, it softens lines, it breaks up existing pigmentation marks and helps to prevent new marks from forming. But most exciting is its ability to visibly reduce open pores, giving you a smooth, youthful skin finish.

Especially well tolerated by your skin, thanks to its soothing and anti-inflammatory benefits. Niacinamide promotes skin clarity, supports blemish healing and reduces redness once the blemish has subsided. We are in love!

Hyaluronic Acid: Found naturally in your skin, it’s the main component of connective tissue in your upper and mid layers. It helps maintain the optimal balance of skin moisture and therefore maintains skin firmness, with the help of collagen and elastin fibres. The amount of Hyaluronic Acid in your skin declines with age. This presents as a lack of dermal hydration and increased skin wrinkling.

This ingredient is an ultimate super hydrator to quench your skins thirst and restore youthful plumpness. Drawing water from the atmosphere, Hyaluronic Acid attracts and holds 1000 x its own weight in water. It replenishes your skins moisture levels, giving back suppleness, elasticity and skin tone.

We use a low molecular weight Hyaluronic Acid. These small molecules work inside your skin.

Damp skin is up to 10 x more permeable than dry skin. Applying Hyaluronic Acid to damp skin can help quicken and enhance the absorption of vitamins in our Concentrate. We love using our Essential Toning Lotion to dampen our skin. It means you get extra hydration and extra skin soothing benefits before you apply your Concentrate!